How to get the new Facebook Pages

Surprisingly I didn't find a single blog on doing this; I went ahead and filled the void for anyone looking to get the new Pages up and running right away.

This is a walk through to help those businesses with existing Facebook pages convert to the new Facebook pages launched February 29th, 2012.

Step 1. Log into Facebook

Step 2. Go to www.facebook.com/about/pages

Step 3. Click the green box that says "Preview Your Pages" in the center of the screen

Step 3a. Provisional: if the box says "Create a Page" get logged into Facebook and try again

Step 4. On this next screen you will see any pages you manage listed, you will have the ability to Preview them with the new look. Click the button.

Step 5. Pick a background photo for your main image by hovering your mouse to the right of your small photo. (a few inches to the right)

Step 6. Click and hold on the image to re-position it by dragging up and down.

Step 7. Click "Publish" (knowing that when you do, this is the page the whole world will now see and your old one is gone.)

Once your new page is up and running it is recommended that most of you re-evaluate your strategy on Facebook in light of this new change. What are you doing on there? Why? What are you talking about? Who is talking with you and why? These sorts of things. It's important. Those with a clear sense of how to use it for their brand or business will win. Those with no sense and merely the decision to post the occasional "we do blah" post will lose. Think of an hourglass, the top wide, the bottom wide, the middle narrow... that is the new Facebook pages. There is no middle ground. Find a way or hire someone to find a way to make your page worthwhile and interesting. A page that will be shared with friends by their friends. A page that is social and will get you more business.

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